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Work · Case Studies

Work that shows
how we think.

A case study should do more than display creative. Each one here explains the business context, the audience challenge, the strategic choice and the execution behind it.

Four selected mandates across audio, integrated media, television and out-of-home — chosen because each one shows a different part of the group working, rather than the same capability four times.

Supporters waving party flags at a general election rally in India 2014 · 2019 · 2024 Bharatiya Janata Party Lok Sabha Elections Major radio campaign mandates across three national election cycles — coordination at a scale where a single missed spot is a market gone quiet. RadioMultilingualNational CARS24 outdoor billboard campaign at sunset Since October 2024 CARS24 Radio & CTV Strategy Amplifying digital presence through strategic Radio advertising and CTV campaigns — bridging digital-first audiences and traditional media into one brand experience. RadioConnected TVE-commerce Rakesh Masala brand campaign creative Since 2017 Rakesh Spices Brand Growth Strategic brand growth and visibility scaling across Television and Radio in a crowded FMCG spice market. TelevisionRadioFMCG Manipal Hospitals branding on a metro station platform Since 2015 Manipal Hospitals Metro Station Branding Delivering integrated campaigns at a national level with high-impact metro station branding at Janakpuri West. RadioPrintOutdoor

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