Our Journey · Since 2010
Every enduring media company is built on more than campaigns. It is built on the ability to evolve.
Our journey began in 2010 with a clear belief: media planning should not be reduced to buying space or airtime. It should help brands reach people more intelligently. That belief became the foundation of iBroad7 and, over time, the foundation of a much larger communications ecosystem.
iBroad7 began as a specialist full-service radio advertising agency. We approached radio as an audience medium rather than a list of stations — combining regional understanding, creative audio communication, media intelligence and transparent execution.
As campaign complexity increased, our capabilities expanded into multilingual audio campaigns, radio creative development, media buying, broadcast monitoring, branded audio, podcasting, programmatic audio, voice production and sonic communication.
Some relationships began when the brands themselves were still building momentum. We worked with emerging businesses such as Zomato, UrbanClap — now Urban Company — and CARS24 during important stages of their growth journeys. Speed, market understanding and communication clarity can matter as much as media scale.
A defining chapter in our journey has been large-scale political and public communication. iBroad7 handled major radio campaign mandates during the 2014, 2019 and 2024 Lok Sabha elections — coordination across multiple markets, hundreds of radio channels, numerous languages, regional adaptations and high-frequency execution.
As client needs expanded, the ecosystem expanded with them. Media Vista added hybrid online-offline media capability and digital intelligence. Raasa Studio added creative, content, design, audio and video production. Today the three companies can operate as specialists or collaborate as one integrated team.
Meet the three companiesThe journey ahead
The next chapter will be driven by stronger integration, deeper data intelligence, new media technologies, original creative thinking and a sharper focus on measurable business outcomes.
