iBroad Media — brand communication across billboards, broadcast and street media in an Indian city

Integrated Communications Group · Since 2010

Built for the scale of modern media.

Strategy. Media. Audio. Digital. Creative. Production. One connected communications ecosystem built to help ambitious brands move across India with clarity, speed and impact.

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Years of Experience

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Professionals

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Campaigns Executed

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Brands Served

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Offices — India & Dubai

The Group

One group.
Specialist depth.

Modern communication does not happen on one platform. Audiences move between radio, digital audio, search, social, outdoor, video, content and real-world experiences. iBroad Media brings specialist teams together so brands can solve the complete communication challenge — not just buy isolated media.

Brands

From emerging challengers to national brands.

Our experience spans startups, consumer brands, healthcare, real estate, automobiles, financial services, public-sector institutions and political organisations. Across 1,500+ brands the objective has remained the same: understand the audience, choose the right communication mix and execute with accountability.

Brands & Clients
Zomato
Urban Company
CARS24
Honda Two Wheelers
HDFC ERGO
Manipal Hospitals
Signature Global
Bharatiya Janata Party
Rakesh Spices
Tata
Adani
Godrej
Dabur
State Bank of India
Fortis Healthcare
IndiGo
SpiceJet
Larsen & Toubro
RadioProgrammatic Audio PodcastsMedia Buying PerformanceOutdoor Branded ContentFilm Sonic IdentityRegional Creative

Work

Work that shows
how we think.

All Case Studies
Supporters waving party flags at a general election rally in India

Featured Case Study

Lok Sabha Elections.
For BJP.

iBroad7 handled major radio campaign mandates during the 2014, 2019 and 2024 Lok Sabha election cycles — coordination across multiple markets, hundreds of radio channels, numerous languages and high-frequency execution.

2014Lok Sabha mandate
2019Lok Sabha mandate
2024Lok Sabha mandate
View Case Study
CARS24 outdoor billboard campaign at sunset

Featured Case Study

Radio & Connected TV.
For CARS24.

Amplifying digital presence through strategic radio advertising and Connected TV campaigns — pairing mass-reach audio with addressable video to keep the brand present through the consideration window.

RadioPrimary reach channel
Connected TVAddressable video
Multi-cityMarket footprint
View Case Study
Rakesh Masala brand campaign creative

Featured Case Study

Brand Growth.
For Rakesh Masala.

Strategic brand growth and visibility scaling across Television and Radio — building category presence in the markets where the brand already had distribution strength, then widening from there.

TelevisionCategory visibility
RadioFrequency layer
RegionalLanguage adaptation
View Case Study
Manipal Hospitals branding on a metro station platform

Featured Case Study

Metro Station Branding.
For Manipal Hospitals.

Delivering integrated campaigns at a national level with high-impact metro station branding — placing specialist care messaging directly in the daily commute of the catchment each hospital serves.

Metro BrandingHigh-dwell placement
OOHCatchment targeting
NationalMulti-city rollout
View Case Study

Footprint

Built for complex India.

India is not one media market. It is a network of languages, geographies, cultures, media habits and local realities. Our teams plan and execute across national, regional, state-level and hyperlocal markets while maintaining strategic consistency — with a Dubai office extending the same discipline to mandates beyond India.

3 cyclesLok Sabha election radio mandates — 2014, 2019, 2024
100sRadio channels coordinated within a single mandate
MultilingualCreative adaptation across Indian languages and market tiers

How a national brief breaks down

NationalMetros & mini-metros

One strategic frame carried across every major market, held consistent city to city.

RegionalLanguage clusters

The idea re-cut for the language and cultural context it lands in, not simply translated.

State-levelMarket-specific

Channel availability, media habits and pricing differ by state — the plan bends to them.

HyperlocalCity & catchment

Down to a single catchment when footfall, not awareness, is the objective.

Where we work from

  • Delhi
  • Mumbai
  • Bangalore
  • Lucknow
  • Noida
  • Kolkata
  • Dubai

Start Here

When the brief is big, the ecosystem matters.

Bring us the business challenge. We will bring together the right media, creative and execution capabilities around it.